So i love our key art this year, but it is a departure from our normal art. Mostly in the sense that it is not so pointedly "terrifying". Some wonder since we are doing a potentially ambiguous theme this year - Fairy Tales (read: is this a children's event?) that i should really hammer home the point that this is very much an adult event by making the artwork more graphic, gruesome and creepier than ever. I hear that, but i approach the key art like I approach all aspects of the house - as an artist who tries to make all aspects of the experience have meaning. Which is difficult sometimes with an event that is, well, a mass culture haunted house. But i always try. Last year i got some criticism that there were too many monologues in the house and that over the very loud noise it was hard to hear. I learned from that. Constantly trying to find the perfect blend between theatre, horror, experiential vs. empathetic, shock, interactivity and story. I don't know if I will ever feel I have nothing more to learn and that what I have created is the final word on this art form. But i was pretty pleased with Superstitions and know how I can improve upon that.
So what does that have to do with the art? Well, I believe the experience starts with people's perception of the event. When they first see our art work or go to our website; the experience has begun. And although good art needs no explanation (and I would like to consider this good artwork)... wait a minute, good art work needs no explanation. I should leave it at that. Nevermind. thoughts? It's more than JUST Hansel and Gretel in the woods. Go!